Press & Recognition

Nutty Village started in 2020 in Unnao, Uttar Pradesh, with a simple idea: the farmers who grow the peanuts should earn properly from them. Since then the work — and the women's self-help groups behind it — has been written about by national press, recognised by the United Nations Development Programme, and backed by Startup India and StartinUP.

Everything on this page links to the original coverage.

Recognition

UNDP — Youth Co:Lab National Innovation Dialogue Winner 2022
Selected among 12 winning start-ups from 9 Indian states, out of 378 applications. Nutty Village's UNDP-backed work centres on building a transparent, traceable value chain from farm to table — so customers know exactly where their peanut butter comes from, and how their purchase reaches the farmers who grew it.
UNDP press release →

Startup India
Recognised under the Government of India's Startup India initiative.

StartinUP
Recognised under the Government of Uttar Pradesh's StartinUP programme.

In the press

The Better India — Unnao's peanut farmers finally earn what they deserve, thanks to this startup
On the farmers and women's SHGs behind the jars, and what changed when value-addition stayed in the village.
Read the article →

Village Square — Nutty Village ensures Unnao's farmers don't get peanuts for groundnuts
A long feature on how a TISS graduate returned to his hometown to build a social enterprise around groundnuts, and what changed for the farmers and the women's self-help groups who process them.
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The Tribune — UP food start-up dedicates 2 peanut butter varieties to Jimmy Carter
On Nutty Village dedicating two flavours to the former US president, in recognition of his lifelong work on peanut farming and rural development.
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ThePrint — In honour of US ex-Prez Jimmy Carter, UP food start-up dedicates two peanut butter varieties to him
On the Carter tribute and the women's self-help groups creating livelihood opportunities at the grassroots level.
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The short version, for writers and editors

If you're covering natural peanut butter, clean-label food, or rural livelihoods in India, here are the facts:

  • Founded: 2020, by Aman Kumar and Sushant Barma
  • Made in: Unnao, Uttar Pradesh — in small batches
  • Who makes it: women's self-help groups, alongside the smallholder farmers who grow the peanuts
  • Peanuts: Desi varieties, grown near the Ganga in Unnao
  • Cacao: single-origin, from Karnataka
  • Never used: palm oil, preservatives, artificial flavours or colours
  • Sweeteners: Unsweetened has none at all; the rest are sweetened only with jaggery — no refined or white sugar
  • Range: Unsweetened (creamy & crunchy), Jaggery, Dark Chocolate (creamy & crunchy), Coconut, plus air-roasted peanut snacks and date-sweetened bites

Press enquiries

For interviews, samples, product images or founder quotes, write to us through the contact page. We're happy to send samples to writers working on round-ups and reviews.